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Cathay Pacific VR

CATHAY PACIFIC A350-1000 VR EXPERIENCE

Client: Cathay Pacific

Agency and Production: Neutral Digital

Music and Sound Design: ShakeUp

Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights of the livery, the cabin and the brand itself. They created a mechanism to encourage full exploration of the Cathay Pacific experience by means of gamification, allowing users to progress through the cabin by role-playing as crew, eventually earning their wings as Captain in the interactive cockpit by completing a series of challenges.

 

UA-100955134-1