Client: Cathay Pacific
Agency and Production: Neutral Digital
Music and Sound Design: ShakeUp
Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights of the livery, the cabin and the brand itself. They created a mechanism to encourage full exploration of the Cathay Pacific experience by means of gamification, allowing users to progress through the cabin by role-playing as crew, eventually earning their wings as Captain in the interactive cockpit by completing a series of challenges.